Do I need E-mail marketing? Most consumers actually prefer to communicate with brands through email. The most probable reason is that it is permission-based. The people on your list actually signed up because they want to get updates from you. They’re interested in learning more about your brand including your promotions and discounts. And that alone makes email marketing such an effective strategy.
On average, the best frequency for newsletters is no more than twice a week and at least once a month. In fact, more and more consumers want to receive emails from brands. 61% of consumers want to see at least one email a week from brands they follow. So sending out a weekly newsletter optimized for all devices is what most audiences want.